ADVERTISING

Cifrut

Live Intensely

Agency: TBWA Perú

Description

When we say that we live intensely, it is because we want everything, now.

We don't stay playing in four walls as many people think.

For example, he just won a game against a team of Russians, Japanese and French.

We have already erased the border lines that I don't know who invented them.

In fact, we erase everything that does not help us to be happy. That's what we seek.

To be happy in our own way. Because if you notice, we don't dance.

We DANCE and we make the world dance with us.

We don't make our friends laugh. WE MAKE THE WHOLE PLANET LAUGH.

We produce billions of Memes, stickers, tiktok a day. Want more proof?

We don't travel. WE TRAVEL.

And we don't enjoy the big moments, that's too easy.

We make any moment, become great.

Because we did understand that the route is more important than the destination.

Life is to make the most of it.

This professional campaign titled 'Live Intensely' was published in Colombia, Mexico, and Peru in August, 2023. It was created for the brand: Cifrut, by ad agency: TBWA Perú. This Print medium campaign is related to the Food and Soft Drinks industries and contains 1 media asset. It was submitted 8 months ago.

Credits

Company: Aje Group
Advertising Agency: TBWA Perú
Creative Director: Camilo Astorga
General Art director : Roger Escobar
Art Director: Jaime Grover Encarnacion / Frank Solano
Copywriter: Camilo Astorga / Alvaro Huamán
Retouch: Carlos Castillo / Edwin Rodas / The Rookies

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