Passengers who flew Azul Airlines in December were invited to write Christmas cards and decorate Christmas trees when arriving at Viracopos International Airport. Then, the cards were attached to presents and sent to charity institutions. After that, we made a Christmas dinner that was served by some flight attendants. Following the concept of Coca-Cola TV spot “Christmas Rules”, we made an web video that highlights the affirmative values behind every rule, such as “Don't let your traditions fade away”, “Each present deserves a card”, “There is always room for one more” and “Anything Is Possible at Christmas”. With the slogan “rules have a special taste when we’re together”, we did an activation that turns into a video with more than 2 million views in one week.
This professional campaign titled 'Christmas Together Rules' was published in Brazil in December, 2018. It was created for the brand: Coca-Cola, by ad agency: Geometry. This Experiential medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted almost 5 years ago.
Advertising Agency: Geometry, Rio de Janeiro, Brazil
Creative Director: Ricardo Leme Lopes
Art Director: Luciana Saldanha
Copywriter: Felipe Gaúcho
Production Team: Laura Marques, Felipe Brito, Brenda Araújo
Account Team: Paula Bicalho, Gabriela Zampirolli
Production Company: Movie Machine
Director: Bruno Miguel