Choose to Have a Choice

Agency: Dude


Europe's leading train and coach app, Trainline, has launched ‘Choose to Have a Choice’, an integrated campaign created by independent creative network DUDE. Running across TV, OOH and digital in France, it promotes the choices consumers now have when booking trains with the Trainline app.

‘Choose’ is running on ConnectedTV, OLV and Spotify from today. The spot introduces Emma, who feels like she doesn’t belong with her family. She likes rainy days, bald cats, and Icelandic death metal. Her family love their dog Leo, theatrical family portraits and anything pink.

Emma could not choose her family, but suddenly the world seemed better when she discovered that she could actually choose something in her life, by comparing and booking all train companies in one app.

Trainline is the only app that lists all available trains on specific routes, meaning that where there is a choice of more than one train operator, consumers can save money by choosing the most convenient ticket for them.

The campaign will run until the 31st August. Media was handled by Electric Glue.

The film is inspired by the infamous Awkward Family Photos blog, a repository of thousands of real (cringey) family photos.

This professional campaign titled 'Choose to Have a Choice' was published on July 28, 2022. It was created for the brand: Trainline, by ad agency: Dude. This Film medium campaign contains 1 media asset. It was submitted almost 2 years ago by Brooks: Zoe.


Senior Brand Manager: Alessia Coletta
Head of Global Brand Proposition: Natalie Marques
Global Head of Content: Mariel Reed
Copywriter: Marie Blondeau
Lead Brand Designer: Florent Giambagli
Head Of Brand Marketing: Eleanor (Elly) Collingwood
Senior Marketing Manager – Brand - Catherine Muller
VP Brand: Joanne McClintock

Agency - DUDE
Chief Creative Officer & Partner: Livio Basoli & Lorenzo Picchiotti
Executive Creative Director: Curro Piqueras Parra
Senior Copywriter: Sean Cullivan
Senior Copywriter: Anaëlle Amarasinghe
Senior Art Director: Juan Francisco Posada
Copywriter: Matt Yeo
Art Director: Sara Nazario
Managing Director, London: Francesca Spitali
Account Director: Giulia Borina
Senior Account Manager: Giorgia Livia Pacchiarini

TVC Production - DUDE
Film Director: Caterina Viganò
Director of Photography: Fabio Casati

Integrated Production Director: Matteo Pecorari
Senior Producer: Alice Maria Chiara Garbelli
Producer: Valeria Mazzotta
Junior Producer: Giovanna Distefano
Head of Physical Production: Simone Raddi
Junior Production Coordinator: Francesca Di Donna
Stylist: Elisa Voto
Set Designer: Marco Monti
Post production Supervisor & Editor: Seba Morando
Editor: Valentina Stefania Renna
Motion Designer: Dario Lipani
Post Producer: Miriam Ottina
Color Grading: Daniel Pallucca
Sound: Full Code

Illustration, animation and audio
Artist: Studio Muti
Illustration and animation Agency: Folio
Audio Studio: The Log



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