Trainline, the leading European train and bus ticketing app, has announced its new summer advertising campaign for the Spanish market. Created with DUDE, Trainline has developed a unique and fun ad that highlights how using their app saves money to spend on more important items on vacation, like mosquito repellent or sun cream. This is the first advertisement that the company has developed specifically for the Spanish market.
The spot tells the story of Michael, who decides to make his own mosquito repellent in an attempt to save money during his vacation. This annual summer fight against mosquitoes, which the Spanish market audience will surely be able to relate to, comically illustrates that there is a better way to save money this summer: booking train tickets with Trainline.
The campaign will be broadcasted online television, connected television and paid social (Instagram, Facebook and TikTok) until August 13, including, for which different versions of the story have been produced, with 20-second, 15 seconds, 10 and 6 seconds cut-downs.
This professional campaign titled 'Mosquito' was published in Spain in July, 2023. It was created for the brand: Trainline, by ad agency: Dude. This Film medium campaign is related to the Travel and Tourism industry and contains 1 media asset. It was submitted 3 months ago by Brooks: Zoe.
Client contact: Helena Calvo and Silvia Olla
Creative Agency: DUDE London
Executive Creative Director: Curro Piqueras Parra
Creative Director: Tomás Gianelli O'Ryan
Production: DUDE Milano
Integrated Production Director - Matteo Pecorari
Senior Producer - Maria Chiara Muglia
Junior Producer - Vincenzo Perrotta
Post Producción: DUDE Milano
Media Agency: Wavemaker
PR Agency: PR Garage