Choco Tweets

Agency: JWT


Jamin, the largest candy store in the Netherlands we introduced ChocoTweets. We changed a tweet poem into real 140 chocoletters during the Sinterklaas period. Sinterklaas (Saint Nicholas)is the Dutch version of Santa Claus and visits Holland by boat every year. Children receive chocolate letters, small presents and everyone – young and old – writes each other Saint Nicholas poems. This year Jamin made the Saint Nicholas poem extra special, and more importantly, extra yummy. Because Jamin transforms your Saint Nicholas poem into a delicious ChocoTweet. On december 5th (Saint Nicholas birthday )the most popular ChocoTweets will be turned into real, delicious Jamin chocolate letters.

This professional campaign titled 'Choco Tweets' was published in Netherlands in December, 2012. It was created for the brand: Jamin, by ad agency: JWT. This Ambient medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 10 years ago.


Advertising Agency: JWT, Amsterdam, Netherlands
Executive Creative Director: Bas Korsten
Creative: Jeena van der Heul
Art Directors: Jeena van der Heul, Yente Jansen
Copywriters: Jeena van der Heul, Barry Bol
Designer: Kyoko Takeshita


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