Amnesty International

China’s Real Estate Prices

Agency: Serviceplan


Serviceplan Belgium created an Architectural Model with a difference, in order to promote an Amnesty International petition supporting human rights campaigner Ni Yulan, and drawing attention to the millions of Chinese forced out of their homes to make way for real estate.

This professional campaign titled 'China’s Real Estate Prices' was published in Belgium in August, 2018. It was created for the brand: Amnesty International, by ad agency: Serviceplan. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: Serviceplan, Belgium
Executive Creative Directors: Naïm Baddich, Merel Van den Broeck
Art Director: Marc Thomasset
Copywriter: Nathalie Strybos
Account Director: Anton Roef
Production: Veerle Guiljam
3D Artwork: Gonzalo R. Checa
Graphic / Motion Design: Denise Hermo, Bart Leijnen, Stéphane Melnik, Sergio Menendez


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