To promote this regional breakfast classic, we turned to the region’s original music style: bluegrass. We put a new twist on a classic folk song “Boil Them Cabbage Down” with talented young musicians from East Tennessee State University performing it. This song was incorporated into a TV commercial featuring bluegrass celebrity Tim White. We also used it to create social content, festival signage, SWAG, out-of-home ads, a radio spot and even a LIVE commercial performed before a Rhonda Vincent concert. So clap your hands, stomp your feet, and sing along to this catchy tune dedicated to Pal’s Tender Pork Loin Biscuits.
This professional campaign titled 'The Biscuit Bunch' was published in United States in March, 2022. It was created for the brand: Pal's, by ad agency: Creative Energy. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted almost 2 years ago.
Advertising Agency: Creative Energy, Johnson City, United States of America
Executive Creative Director: Will Griffith
Creative Director: Greg Nobles
Sr. Copywriter: Theo Harris
Art Director: Sarah Growden
Copywriter: Taylor Waisanka
VP, Brand Executive: Teresa Treadway
Director Of Photography: David Ogle
Music Supervisor: Roy Andrade
Music Performance & Mix: ETSU Bluegrass, Old-Time, And Country Music