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Unicef Unicef Chile

Childhood always loses the war

Agency: Havas

Description

We were inspired by a social media trend, in which millions of users created content by integrating their faces or messages hidden within landscapes.

This is how we turned a viral trend into an idea that allowed us to make visible a reality that, given its crudeness, we ignore, the face of those who suffer the most in war.

This professional campaign titled 'Childhood always loses the war' was published in Chile in November, 2023. It was created for the brands: Unicef and Unicef Chile, by ad agency: Havas. This Print medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted 4 months ago.

Credits

Agencia de publicidad (escuela): HavasCreative, Santiago, Chile
Creative team: Victor Torres, Fabián Ovando, Kenneth Foweraker, Ricardo Börgel.
Productora: Semilla Studio, Santiago, Chile

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