Description
Chicken dominates the plate, showing up roughly seven times a week with the average American consuming nearly 100 pounds of it every year. Aquamar identified this extreme routine as their true competition, and frankly, a little horrifying. To combat this, the brand launched “Break Free from Chickensanity,” a surreal campaign that turns dinner repetition into a full-blown psychological thriller. The film features a family trapped in an endless, haunting loop of chicken dinners, only to be snapped out of it by Aquamar’s easy-to-prep seafood.
This professional campaign titled 'Chickensanity ' was published in United States in September, 2026. It was created for the brand: Aquamar, by ad agency: ONE23WEST. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 1 hour ago by Founder, CD: Rob Sweetman of One Twenty Three West.
Credits
Agency: ONE23WEST
Creative Directors: Jeff Harrison, Mooren Bofill, Rob Sweetman, Jordan Hamer, Spencer
Ryan
Strategy: Colin Carroll, Marguerite Gaylie
ACD/Art Director: Marie Cermakova
ACD/Copywriter: Lexie Hoffmeyer
Designer: Claudia Deneault Robillard
Producer: Dena Thompson
Account Team: Matt McGarva, Sandra Gardon, Jonathan Longworth
Production Credits
Production Co.: Scouts Honour
Executive Producer: Rita Popielak, Simon Dragland
Director: Thomas Dagg, Tricia Zaremba
DP: Mark Zibert, Eric Kaskens
Production Designer: Sarah Jane Mould
Stylist: Catherine De Reuk
Post Production Co.: Nimiopere Editorial
Executive Producer: Julie Axell, Jenna Edwards
Editor: Raj Ramnauth
Assistant Editor: Dylan Reymer
Producer: Nicole Hann
VFX Post Production Co: Tantrum
Executive Producer: Victoria Holt
Online & Colorist: Dominik Bochenski
Producer: Margarita Reynes
Audio House: Oso Audio
Executive Producer: Lauren Dobbie
Audio Creative Director: Harry Knazan
Composer: Harry Knazan
Audio Engineer: Leo Hicks
Sound Designer: Harry Knazan, Leo Hicks
Voice Director: Katie Corbridge
