Description
EXTRA® Gum's new brand platform, officially launched.
"Chew Into It," marks a major strategic evolution for the brand, positioning EXTRA Gum around a simple, consumer behavior-led idea: chewing gum can be a small ritual that helps people reset, refocus and be more present.
As part of this launch, the brand is also introducing Chewbert, a new distinctive brand asset that brings the "Chew Into It" platform to life.
This professional campaign titled 'Chew Into It' was published in United States in June, 2026. It was created for the brand: Extra Gum, by ad agency: BBDO Chicago. This Film medium campaign is related to the Candy, Snacks industry and contains 4 media assets. It was submitted 10 minutes ago.
Credits
MARS WRIGLEY
Rankin Carroll: Chief Brand Officer
Gabrielle Wesley: Chief Marketing Officer, Confectionary
Ashley Gill: VP Brands & Content
Maria Urista: VP Marketing, US Gum & Mints
Adri Acosta: Associate Marketing Director
Adriana Madiedo: Marketing Director Brands & Content
Michael Kelly: Creative Services Lead
Erica Kaplan: Brand and Content Manager
Kristen Mathias: Senior Associate Brand Manager
Erin DeAngelo: Brand PR Manager
Alisha Naseef: Social and Community Lead
Kathryn Tartamella: Social and Digital Content Manager
AGENCY | BBDO CHICAGO
Jennifer Neumann: Chief Executive Officer
Josh Gross: Chief Creative Officer
Landi Day: Chief Strategy Officer
Daale Carter: Global Chief Client Experience Officer
Cassidy Buzin: Group Creative Director
Jon Leachman: Group Creative Director
Morgan Cavanaugh: Associate Creative Director
Tianyi Xie: Senior Art Director
Tony Marzano: Senior Copywriter
Lucie Lavrard: Business Lead
Malcolm Weaver: Business Director
Elizabeth Brown: Group Strategy Director
Kate Fallon: Strategy Director
Livi Carlton: Senior Strategist
Pete Herrnreiter: Communications Strategy Director
AGENCY | OMNICOM PRODUCTION
Lily McNamara: Executive Producer
Jenny Russo: Executive Producer
Dane Goldbloom: Senior Producer
Vanessa Vazquez: Business Affairs Manager
Cara Niemi: Music Producer
Karen Smith: Talent Manager
STRIKE ANYWHERE
Annalee Walton: Director
Mike Jacobs: Executive Producer
Bre Kelly: Executive Producer
Jon Gaynes: Producer
Jason Marrs: Producer Stills
PAPAYA FILMS
Justyna Górniak: Executive Producer
Maria Mazurczak: Producer
Anita Kozłowska: Line Producer
PSYOP Core
Jim Brattin: Executive Producer
Jack Anderson: Creative Director
Jeff Bybee: Senior Producer
Eugene Bondar: VFX Supervisor
Soundbyte Audio
Cathy Roberts: Executive Producer
Michael Davidson: Senior Sound Designer
