The Saudi Crunch
Description
A vibrant advertising campaign for Cheetos that localizes the brand’s playful spirit within Saudi Arabian culture. Through three distinct settings—the passion of a football stadium, the daily life of a classroom, and the authenticity of a local corn farm—the campaign connects Chester Cheetah with the Saudi youth. It emphasizes the "crunch" and the "heat" of Flamin' Hot Cheetos using relatable cultural imagery and traditional attire.
Student project for the course GDE201 - Introduction to Graphic Design.
This student campaign titled 'The Saudi Crunch' was published in Saudi Arabia in April, 2026. It was created for the brand: Cheetos, . This Design and Digital media campaign is related to the Food industry and contains 3 media assets. It was submitted about 15 hours ago.
Credits
Student: Aroob Aref Al-Mandal
Course: GDE201 - Introduction to Graphic Design
Instructor: Assistant Professor Eman Salah El-Din
Head of Department: Assistant Professor Hasnaa Al-Faqi
Dean: Professor Dr. Nora Al-Badi
University: The College of Architecture Engineering and Digital Design - Dar Al-Uloom University - KSA
Brand: Cheetos
Agency: Student Project
