cheese festival BTL campaign

Client: Ramak Dairy
Agency: Renaissance
Campaign Type: BTL (Below the Line)
Location: Iran
July 2024
Objective: Introduce and promote Ramak's cheese products to a young and adult audience through an engaging and interactive experience.

Campaign Description:

Renaissance agency developed a unique BTL campaign for Ramak Dairy, focusing on a series of gaming solutions to promote their diverse range of cheese products. The campaign was designed to engage both young and adult audiences by creating an immersive experience that went beyond traditional advertising methods.

We created and produced six distinct physical games, each one representing a different Ramak cheese product. These games were crafted to resonate with the target audience, offering a hands-on, interactive journey that highlighted the qualities and flavors of Ramak’s cheese range.

The games were strategically designed to not only entertain but also educate participants about the various products. Each game was carefully aligned with the characteristics of the specific cheese it represented, creating a cohesive and memorable brand experience.

Results:

The campaign successfully attracted more than 16000 participants in 6 days and campaign video has been played more than 3,100,000 times in instagram, fostering a deep connection between Ramak Dairy and its consumers. By transforming the cheese discovery process into a fun and interactive adventure, Renaissance Agency effectively enhanced brand awareness and consumer engagement.