Milk Day

Objective
To engage consumers who prefer milk cocktails and mixed flavors over plain milk. Ramak Dairy showcased various ways to enjoy milk through an interactive BTL campaign designed to appeal to both young and adult audiences.

Campaign Description
Renaissance Agency developed a unique BTL campaign for Ramak Dairy to address a common issue: many people avoid milk due to its plain taste, missing out on its nutritional benefits. To overcome this challenge, the agency created an immersive, game-based experience that went beyond traditional advertising methods.

A large-scale physical game formed the heart of this campaign. Participants chose their favorite flavored milk combination (e.g., strawberry-chocolate), received a personalized game mat, and then entered a dedicated play area. Boxes hung from the ceiling contained ingredients that matched each chosen flavor, and participants collected these to fill their mats. Once complete, they presented their game mats at the on-site Ramak Café to receive a freshly blended milk drink as a reward. This interactive approach highlighted different consumption methods for Ramak’s milk, creating a memorable and hands-on brand experience.

The games were strategically developed not only to entertain but also to inform participants about Ramak Dairy’s products, ensuring a cohesive and lasting brand impression.

Results
The four-day campaign attracted more than 8,000 participants, while the campaign video garnered over 2.8 million views on Instagram. By transforming product sampling into a fun, immersive adventure, Renaissance successfully boosted brand awareness and strengthened consumer engagement for Ramak Dairy.