ADVERTISING

Jack Daniel's

Cheers, Ladies

School: The University of Alabama

Women’s History Month Promo: Throughout the whole month of March, Jack Daniel’s is releasing special edition bottles spotlighting women’s badass history in the whiskey industry.

Description

Since the beginning of advertising, almost every alcohol brand you can name has used naked, explicit, and suggestive images of women, luring men through the promiscuity of women under the influence. Jack Daniel’s has never sexualized women in their ads. Why would they? They sell whiskey, not sex. This issue extends all the way to whiskey sales during the prohibition years. We’re here to shine a light on the work women have done to promote whiskey.

This student campaign titled 'Cheers, Ladies' was published in United States in January, 2024. It was created for the brand: Jack Daniel's, by ad school: The University of Alabama. This Design and Print media campaign is related to the Alcoholic Drinks industry and contains 6 media assets. It was submitted about 1 month ago by Art Director: Izzy Hernandez of The University of Alabama.

Credits

School: The University of Alabama, Tuscaloosa, Alabama
Art Director: Izzy Hernandez
Copywriter: Elle Prendergast

ADVERTISING

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