This promotion gives our older audience a comfortable incentive that encourages them to book more help for more entries to win. ‘The Decliner Recliner’ is the final push our audiences needs to lay off the hard work and onto our soft recliner. This deal runs through National Stress Awareness Month. All of April, TaskRabbit will take a seat for what’s right by celebrating relaxation. Every purchased task will automatically enter the user into a raffle to win. Promotions on social media, TaskRabbit’s website, and print ads will encourage users to scan a QR to learn more.
Description
older generations to a new age of accomplishment that doesn’t require them to lift a finger. Let’s face it, hard work was a lot more rewarding when it didn’t come with side effects. Which is why TaskRabbit aims to use nostalgia to bring back their prime without the effort that came with it. Promoting the idea that the grind can in fact stop.
This student campaign titled 'Let Them Do It' was published in United States in January, 2024. It was created for the brand: Taskrabbit, by ad school: The University of Alabama. This Content, Digital, and Print media campaign is related to the Professional Services industry and contains 6 media assets. It was submitted 3 months ago by Copywriter: Riley Cleave of University of Alabama.
Credits
Advertising Agency (School): University of Alabama, Tuscaloosa, Alabama
Art Director: Hill Jones
Copywriter: Riley Cleave
Director of Photography: Gerald Crummie, Kaitlyn DiPiazza
