Liga Colombiana Contra el Cáncer

Check them before it hurts

Agency: BBDO


Why do we check our balls when someone receives a nut-shot?
Because preventing pain is much better than enduring it. Using this insight we created a campaign to alert men about the importance of practicing self-exam before it hurts so that they can detect testicular cancer on time

This professional campaign titled 'Check them before it hurts' was published in Colombia in February, 2021. It was created for the brand: Liga Colombiana Contra el Cáncer, by ad agency: BBDO. This Print medium campaign is related to the Health and Public Interest industries and contains 4 media assets. It was submitted about 3 years ago by Jerónimo Zapata Trejos of Sancho BBDO.


Advertising Agency: Sancho BBDO, Bogotá, Colombia
Production: Macarena
Chief Creative Officer: Mario Lagos
Chief Creative Officer: Sergio León
Creative Director: Andres Luque
Creative Director: Daniel Calle
Creative Director: Jhonny Victoria
Associate CD / Copywriter: Jeronimo Zapata Trejos
Associate CD / Art Director: Diego Julian Rodriguez
Art Director: Rodrigo Hernández
Copywriter: Sebastián Suárez Gnecco
Account Manager: María Clara Villegas
Head Of Planning: Juan Camilo Laverde
Graphic Designer: Heynner Herrera
Motion Graphics Designer: Cristian Sánchez


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