ADVERTISING

Standard Bank Visa FIFA

FIFA World Cup 2022

Agency: M&C Saatchi

Standard Bank - FIFA World Cup 2022 Directed by Mark Strydom

Description

We kick-off our campaign awareness by announcing South Africans Qualify for the FIFA World Cup™, but this will be followed shortly by assets that will help people realise who exactly it is we’re talking about – every South African who taps their Standard Bank VISA card qualifies for our draw, not referring particularly to South Africa’s national football squad.

WHAT:
South Africans Qualifies For The FIFA World Cup™

HOW:
Every South African who taps their Standard Bank VISA Card could qualify* to win double tickets to the FIFA World Cup Qatar 2022™.

WHO:
Courtesy of VISA.
Worldwide FIFA partner.

This professional campaign titled 'FIFA World Cup 2022' was published in South Africa in August, 2022. It was created for the brands: FIFA, Standard Bank, and Visa, by ad agency: M&C Saatchi. This Film medium campaign contains 1 media asset. It was submitted 3 months ago by Director: Directed by Mark Stry of The Star Film Co.

Credits

AGENCY M&C SAATCHI ABEL
Executive Creative Director Mohlalefi Lentsoane
Creative Director Lee Goodhall
Creative Director Victor Jacobs
Copywriter Siyabonga Moloi
Art Director Athule Nano
Group Account Director Mokabayi Mashabela
Producer Puleng Khabutlane

Director Markstry (Mark Strydom)
Producer Sue Mills

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