Many people do not tend to wear seat belts in the long distance bus. Then, how can we solve this problem? Samsung Life came up with an idea. People usually spent their time with smartphone and because of that their battery went out quickly. So, we made ‘Charge your life.’ This charging system is consisted of the seat belt and wireless charging dock. Charging is available only when you wear the belt, because the dock is connected to the belt.
This student campaign titled 'Charge Your Life' was published in South Korea in October, 2017. It was created for the brand: Samsung, by ad school: Dankook University. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted almost 6 years ago.
Advertising School: Dankook University, Seoul, South Korea
Art Directors: Heetaek Kong, Youngjin Park
Copywriter: Rakbin Choi
Planner: Minji Lee