Fracture Channel 4 Balmain

Channel 4 x Balmain Paris


Channel 4 has partnered with Balmain, the historic Parisian luxury fashion house, and that house’s Creative Director Olivier Rousteing, to create brand new short-form drama series, Fracture, starring US singer songwriter Jesse Jo Stark, Charles Melton (Riverdale), Tommy Dorfman (13 Reasons Why) and Ajani Russell (Skate Kitchen). Fracture launches on the 2nd September. It represents Channel 4’s first ever branded entertainment drama series and the first time a fashion house has partnered with a broadcaster in this way – with the cast’s wardrobe featuring Balmain’s Fall 2021 designs throughout each of the 5 x 8 minute episodes.

This professional campaign titled 'Channel 4 x Balmain Paris' was published in United Kingdom in August, 2021. It was created for the brands: Balmain, Channel 4, and Fracture, . This Content medium campaign is related to the Fashion and Media industries and contains 1 media asset. It was submitted 9 months ago.


Production: Prettybird
Directors: Bradley & Pablo
Written by: Glenn Waldron
Created by: Michail Papadogkonas, Catherine Hope
Creative Director: Olivier Rousteing
Executive Producers: Alya Nazaraly, Txampi Diz, Juliette Larthe
Produced by: Ted Thornton, Ross Levine
Director of Photography: Pablo Berron
2nd Unit Director of Photography: Laura Merians 
Production Designer: Monica Bidault
Editor: Robert Grigsby Wilson
Music composed by: Michael Yezerski 
Original music: Jesse Jo Stark
Casting: Deanna Brigidi


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