To encourage young men in high schools to speak up when witnessing sexual harassment, Children of the Street Society created ads urging students to break their silence. By scanning custom Snapchat snapcodes, our audience was given a tool—on a platform they’re already using—to stand up against harassment and share our message with all of their followers.
This professional campaign titled 'Change the Story - OOH, Change the Story' was published in Canada in March, 2018. It was created for the brand: Children of the Streets Society, by ad agency: Cossette. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted about 4 years ago.
Advertising Agency: Cossette, Vancouver, Canada
Executive Creative Director: Michael Milardo
Associate Creative Director: Pierre Chan, Scott Schneider
Art Director: Jake Hope
Copywriter: Leila Nadery
Account Executive: Sean O'Callaghan
Producer: Kate Kusza
Director: Philip Jarmain