Despite the efforts society has made, sexism against women is still a major issue around the world, especially in Latin America. Unfortunately, press doesn’t escape from this reality, and we’re still seeing news with sexist headlines.
That’s why on the International Women’s Day, El Tiempo, published an open invitation to all the female journalists around the country: to choose a sexist headline and rewrite it from their own point of view. The invitation ignited a conversation on social media. In just a few days, not only journalists, but also hundreds of women rewrote sexist headlines and replaced them with their own words using the #WomenRewriteWomen.
This professional campaign titled 'Women Rewrite Women' was published in Colombia in March, 2018. It was created for the brand: El Tiempo, by ad agency: MullenLowe Group. This Integrated medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: MullenLowe SSP3, Bogotá, Colombia
Chief Creative Officer: Carlos Andrés Rodríguez
Creative Directors: Diego Alejandro Muñoz, Juan Manuel Prieto
Copywriters: David Meneses, Juan Carlos Castaño
Art Directors: Óscar Peña, Diego López