Change the Course of Things

Agencies: Humanise Bleublancrouge


Every ad post-COVID sounds the same. We’ve become so used to terms like “unprecedented”, “uncertain”, and “extraordinary”, we don’t even hear them anymore. This film piece aims to say something a little different.

This professional campaign titled 'Change the Course of Things' was published in Canada in June, 2020. It was created for the brand: Humanise, by ad agencies: Bleublancrouge and Humanise. This Digital medium campaign is related to the Agency Self-Promo industry and contains 5 media assets. It was submitted almost 3 years ago by Director of Creative Operations : Lauren Sharpe of Bleublancrouge.


Advertising Agency: Bleublancrouge, Toronto, Canada, Humanise, Canada
VP, General Manager: Joumana Oweida
Co-Executive Creative Director: Chris Dacyshyn
Co-Executive Creative Director: Julie Markle
Associate Creative Director: Logan Gabel
Associate Creative Director: Graeme Campbell
Copywriter: Graeme Campbell
Art Director: Logan Gabel
Associate Creative Director: Dom Bulmer
French Copywriter: Vanessa Harbec
Account Supervisor: Nevan Ryan
Account Director: Marlène Boutin-Massé
Production Director: Laurence Etienne Hillman
Advisor, Strategic Communications: Marianne Deschênes
Sound Mix & Sound Design: Samuel Gagnon-Thibodeau
Proofreading: Eliane Vinet
Chief Executive Officer, Co-Founder, Humanise Collective: Sébastien Fauré
Producer: Elise LeBel / Fieldtrip Productions
Production Director: Justine Tremblay / Fieldtrip Productions
Graphic & Motion Design: Wolfgang Animation
Partner & Managing Director: Charles Beaulieu / Glassroom
Strategic Development Coordinator: Felix Lam / Glassroom


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