A famous former soccer player announces his will to change color. Days later the news hits the media and spreads quickly due to its uniqueness. After 2 weeks of media coverage the campaign is revealed with a TV ad: the change of color is the change of brand of paint.
This professional campaign titled 'Change of color' was published in Colombia in October, 2008. It was created for the brand: Novaflex, by ad agency: TBWA. This Ambient medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 14 years ago.
Advertising Agency: TBWA Colombia
Creative Director: Javier Bernal
Art Directors: Felipe Hernández, Daniel Marín, Valentina Trujillo
Copywriters: Ana María Correa, Guillermo Vanegas