The safety of drivers remains the most important for Chevrolet. This campaign seeks to raise awareness that at the time of drinking alcohol you believe you can drive but in reality who is driving is the effect of it.
This professional campaign titled 'Champagne, Beer' was published in Colombia in September, 2018. It was created for the brand: Chevrolet, by ad agency: McCann. This Print medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted over 4 years ago.
Advertising Agency: CommonWealth McCann, Bogotá, Colombia
Creative Directors: Alejandro Bermúdez, Juan Gómez
Art Director: Juan Ramírez
Copywriter: Steven León
Illustrator: Juan Ramírez