Description
It has been 25 years that Asia’s largest theme water park, EsselWorld’s Water Kingdom has been around and it’s beckoning Mumbaikars to come and have a splash! To mark its silver jubilee celebrations, in addition to all the rides and fun, this year Water Kingdom will further delight guests with a line-up of only female artists (DJs) who will be performing for the 1st time at Water Kingdom’s wave pool stage. Along with this, two famous Indian bands – Yugaant and Mh43 India are going to perform live to celebrate Water Kingdom’s 25th Anniversary.
“Water Kingdom is known for hosting exciting events. By organizing Live DJ shows and Band Performances, we want people to have a remarkable time and take home memories, which they will cherish for years.” said Paresh Mishra, President, Business Development, Water Kingdom.
With school holidays having begun and the heat at its peak, families have limited options in a city like Mumbai to let their hair down and enjoy the summer holidays. EsselWorld’s Water Kingdom comes to the rescue, promising to provide an unforgettable adventure for the entire family with its plethora of unique rides designed for all age groups.
One of the most loved entertainment destinations, situated on the coastal Gorai Village amidst the lush green surroundings, the island of fun is home to EsselWorld - India’s largest amusement park, Water Kingdom - Asia’s largest themed water park and EsselWorld Bird Park - India’s first interactive bird park is spread across 100 acres of land with about 2 lakh trees and plants which have also become a part of the eco-system for many reptiles and birds.
The newest addition to the hub of entertainment is ‘Tic Tac Tot’, Mumbai’s largest unique experiential play area for toddlers and kids. Spread across an area of 10,000 sq. ft., built with a state-of-art aquatic theme décor, with 25 games, 30 activities and 3 zones, Tic Tac Tot is truly a world made for kids.
With so much to offer this summer, EsselWorld’s Water Kingdom earns its title of Mumbai’s Masti Capital.
This professional campaign titled 'Celebrating 25 years of Masti' was published in India in May, 2023. It was created for the brand: Water Kingdom, by ad agency: Wunderman Thompson South Asia. This Integrated medium campaign is related to the Recreation, Leisure industry and contains 4 media assets. It was submitted 12 months ago.
Credits
Creative Team:
Hanoz Mogrelia
Rohan More
Sujay Joshi
Vinay Gadekar
Account Management Team:
Samarth Shrivastava
Amita Servaia
Alex Mathew
