Thanks for the extra break, Sir

Agency: Wunderman Thompson UK


KitKat is taking its iconic “Have a break” tagline to the nation this weekend, with a campaign to mark the coronation thanking the king for the extra break.

The ad features a three-finger KitKat, along with the subline “Thanks for the extra break, Sir”. The ad nods to the upcoming King’s Coronation and thanking him for the extra bank holiday. The ad will also feature the “Have a break, have a KitKat” tagline, reinforcing the brand’s message of encouraging people to have a break.

Created by integrated marketing agency Wunderman Thompson UK, these will appear across national newspapers and meta platforms. Friday 5 May and throughout the bank holiday weekend.

This professional campaign titled 'Thanks for the extra break, Sir' was published in United Kingdom in May, 2023. It was created for the brand: KitKat, by ad agency: Wunderman Thompson UK. This Integrated medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted about 1 year ago.


Client KitKat – Nestlé UK
Creative Agency Wunderman Thompson UK
ECD Tom Drew
Programme Director Danny Bayliss
Senior Art Director Lucy Harrison
Senior Copywriter Emma Gallagher
Senior Account Director Alex Moore
Business Director Sam Brooks
Executive Strategy Director Neil Godber
Senior Strategist Katie Mulligan
Senior Designer Jamie Green
Lead Production Designer Nick Firth
Editor James Firth
Head of Art & Design Guy Sexty
Media Zenith


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