Total Fitness

Celebrate every win

Agency: BGN

Celebrate every win – Treadmill

Celebrate every win – Swimmer

Celebrate every win – New Joiner

Celebrate every win – Yoga

Celebrate every win - 20 second


Total Fitness’ great value health clubs and community-driven approach means that everyone feels empowered to succeed, whatever their focus is.

For their January 2023 recruitment campaign, we wanted to continue the celebrations from Christmas into January. Creating a campaign that celebrates any kind of gym win, encouraging members of all ages, abilities and shapes, to join a gym which supports them, no matter how big or small their goals are.

This professional campaign titled 'Celebrate every win' was published in United Kingdom in January, 2023. It was created for the brand: Total Fitness, by ad agency: BGN. This Audio and Film media campaign is related to the Fitness and Sports industries and contains 5 media assets. It was submitted 9 months ago by Senior Creative: Melissa Yates of BGN.


Client: Total Fitness
Marketing Manager: Owen Mcarthur
Creative Content Producer: Mike Hornby

Advertising Agency: BGN
Creative Director: David Newton
Lead Creative: Melissa Yates
Project Manager: Rachael Jebb and Paul Bailey
Designer: Francesca Smith
Copywriter: Abi Davison

Production Company: ABF Pictures
Director: Matt Barraclough
Producer: John Vaughan
Production Manager: Eilis Healy
Director of Photography: James Bebbington
Production Assistant: Abby Nicholls
Camera Assistant: Patrick Farrell
Editing: Paul Ambler
Photographer: Owen Juice


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