Description
The advertisement design prepared for Argevinç, the only official representative of WARN brand in Turkey, which has been manufacturing rescue cranes since 1948 and is preferred in the 1st place in 65 countries of the world, aimed to attract the attention of those who are especially interested in offroad.
One of the discourses expressed by the target audience in difficult road conditions or voiced by their environment was that 'staying on the road is not a bearable problem'. From this point of view, by creating a pun, it was expressed that as long as there are Warn winches, solutions can be easily produced in possible situations. In the advertisement design centered on the slogan “It is bearable, not a problem”, a creative solution was produced for the brief of “strong traction in all conditions and in all environments”.
Our work also has won an award at the 36th Crystal Apple Competition. We have been awarded the silver prize in the Categories of Regional / Press / Automotive and Automotive Products / Services & Tourism and Transportation.
This professional campaign titled 'Çekilir, Dert Değil!' was published in Turkey in July, 2024. It was created for the brand: WARN, by ad agency: Solution House. This Design and Print media campaign is related to the Automotive and Personal Transportation and Other industries and contains 1 media asset. It was submitted about 1 year ago by Creative Business Solutions: SoHo of Solution House.
Credits
Advertising Agency: Solution House, Turkey
CEO: Ceyhun Kurt
Creative Chairman: Ziya Mert Telli
Creative Director: Zeynep Cüceloğlu Akyüz
Creative Group Head: Pelin Kalkan
Creative Strategist: Ayşegül Baysal
Art Director: Şehmus Biçer
Sr. Copywriter: Pelin Kalkan
Copywriter: Aksu Onurluer
Brand Director: Sedat Akyüz
Brand Manager: Yazgı Çakmak
Social Media Manager: Ayşe Nur Ekici
