Monday, June 20th, the bronze statue of Cecilie (44), a single mother of three diagnosed with incurable cancer, was unveiled in front of the Norwegian Parliament. Women with terminal breast cancer are a vulnerable patient group that seldom gets attention in society. The statue's purpose is to create awareness, inspiration, and engagement for the group.

This professional campaign titled 'Cecilie' was published in Norway in July, 2022. It was created for the brands: Pfizer Norway and The Norwegian Breast Cancer Society, by ad agency: TRY. This Experiential and Integrated media campaign is related to the Health and Public Interest industries and contains 5 media assets. It was submitted almost 2 years ago.


Pfizer Norway & Norwegian Breast Cancer Society

Creative Agency
Advertising Agency: TRY
Creative & Copywriter: Thea Bjørndahl Iversen
Creative & Art Director: Nicklas Hellborg
Account Director: Arne Eggen
Account Manager: Trine Olsen

Film production: Tangrystan

The Times of India


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