Agency: Chemistry


Guilt. Shame. Avoidance. Scooping your cat’s litter box is a task that always makes it to the bottom of everyone’s to-do list. Yet, cat parents everywhere feel a constant, nagging guilt about not cleaning their boxes. With automatic litter box awareness being so low, people simply don’t know there’s a better way.

This professional campaign titled 'Poocrastination' was published in United States in December, 2020. It was created for the brand: PetSafe, by ad agency: Chemistry. This Film medium campaign is related to the Pets industry and contains 2 media assets. It was submitted over 3 years ago.


Advertising Agency: Chemistry, Atlanta, USA
Copywriter: Lauren Glynn
Art Director: Maggie Homer
Group Creative Director: Mike Groenewald
VP, Executive Creative Director: Will Benham
Chief Creative Officer: Chris Breen
Digital Media Supervisor: Chelsea Cannon
Associate Digital Media Planner/Buyer: Tristan Otto
Director of Project Management: Lauren Interrante
Creative Project Coordinator: Kashish Ali
Group Account Director: Courtney Saul
Account Supervisor: Emily Garrison
Director of PR: Hilary Harmon
Social Media Manager: Jacqueline Turner
President: Tim Smith
EVP, Business Development: Taylor Guglielmo
EVP, Chief Strategy Officer: Talley Hultgren
Director of Integrated Production: Kevin Wilson
Production Assistant: Demour Breen
Production Company: Steve Unlimited
Director: Micah Perta / Steve Unlimited
Executive Producer: Brian Etting
Executive Producer: Josh Etting
Controller: Kathy Nicklas
Producer: Danny Hillman
Editorial: Hero Post
Editor: Alex Zustra
Executive Producer & Partner: Molly Baroco
Producer: Jessica DeLillo
Audio House: Acoustech
Sound Design and Engineer: Gopal Swamy


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