Cat, Rat, Monkey, Rabbit

School: College of Art


This campaign was a part of a self-initiated project done on Fantasy Advertisements. The brand has chosen for campaign was “Complan“. The tagline of the brand is “For extra growing power“, thus the campaign was designed in the series of same. The concept was to represent the childhood stories using the animal characters which amused us as kids. The inspiration was Panchatantra tales and their stories. The target audience was kids and that's why the illustration the style was developed for kids.

This student campaign titled 'Cat, Rat, Monkey, Rabbit' was published in India in March, 2018. It was created for the brand: Complan, by ad school: College of Art. This Print medium campaign is related to the Food industry and contains 4 media assets. It was submitted about 6 years ago.


Advertising School: College of Art, New Delhi, India
Creative Director / Art Director / Copywriter / Illustrator: Manish Kumar


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