News wanted to find a new UX way to connect with the audience. They wanted to have a seamless connection with the public. BBC Pulse is a compatible app with BBC News for smartwatches that based on your emotional reaction to news will keep you informed and also inform about what matters to society. Now news becomes a two-way communication. You listen to them, but they also listen to you.
This student campaign titled 'BBC Pulse' was published in Spain in March, 2018. It was created for the brand: BBC, by ad school: Miami Ad School. This Digital medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising School: Miami Ad School, Madrid, Spain
Art Director: Jaime Suárez
Copywriter: Paula Cabanillas
Tutor: Pranay Suri