YOUTH is a new conceptual bar, that plays with clients’ nostalgy about the time of their youth. Jeans, baseball caps, MTV trends and, of course, our favorite music of that time, that was available only on cassettes. And it were cassettes that became the fundamental part of visual identic of the bar and unusual outdoor campaign.
This professional campaign titled 'Cassette' was published in Russia in April, 2013. It was created for the brand: Youth Bar, by ad agency: Red Pepper. This Outdoor medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Director: Danil Golovanov
Art Director: Irina Korotich
Copywriters: Nikita Kharisov, Ivan Sosnin
Illustrators: Natasha Kotovskaya, Ulia Yzkih
Photographer: Kate Bamby
Additional credits: Daria Lunegova, Elena Lazareva, Evgeny Keksin