McKinsey: Case For Her

Case For Her: The Unholy Goddess

School: Miami Ad School


Are we banishing our goddesses?
In India, people worship many Goddesses, and also consider women Goddesses. But still, women aren't allowed to enter temples when menstruating because they are considered "impure".
#TheUnholyGoddess is an activation that showcases idols of Indian goddesses outside their own temples. Through this activation we shed light on this myth, to promote menstrual education in a society that truly needs it.

This student campaign titled 'Case For Her: The Unholy Goddess' was published in India in January, 2020. It was created for the brand: McKinsey: Case For Her, by ad school: Miami Ad School. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 1 year ago by Copywriter: Rohit Wani.


Advertising School: Miami Ad School, Mumbai, India
Art Director: Hitarthy Shah
Art Director: Ria Kulkarni
Copywriter: Rohit Wani
Copywriter: Omkcar Shethe
Copywriter: Saloni Mittal


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