Carry Your Worth
Description
What does a woman carry?
For generations, society has tried to narrow the answer down to a single role: motherhood. When a woman’s life doesn't mirror this traditional silhouette, she is viewed as "incomplete" or "still waiting" for her real purpose to begin. This expectation has defined a woman's value by her domestic output rather than her individual soul.
Inspired by the iconic L’Oréal Paris manifesto, "Because I’m Worth It", the Carry Your Worth campaign redefines the weight of expectation. Whether she carries a passion, a career, or her own unwavering independence, we celebrate the life she chooses to build.
This student campaign titled 'Carry Your Worth' was published in Vietnam in May, 2026. It was created for the brand: L'Oreal, . This Content, Digital, and Integrated media campaign is related to the Beauty industry and contains 11 media assets. It was submitted 2 days ago by Tran Minh Chau.
Credits
Schools: RMIT University Vietnam; Vietnam National University, Hanoi - School of Interdisciplinary Sciences and Arts
Account: Nguyen Tri Khang
Copywriters: Huynh Ngoc Minh Tu, Tran Minh Chau, Do Ha Nhi
Designer: Bui Hai Ngoc
