ADVERTISING

Fédération des producteurs de lait du Québec

Carrots, Mushrooms, Croissant, Lobster

Agency: Cossette

Description

The ads will be displayed at certain times on vertical displays, in bus shelters, in street column format and as “lumiquais” (backlit panels in metro stations) in major markets across Quebec. The media strategy is based on the fact that with the exception of the vertical format, the sites will be backlit, maximizing the concept and its visual effect.
Media Planning: Catherine Charpentier / touché!

This professional campaign titled 'Carrots, Mushrooms, Croissant, Lobster' was published in Canada in May, 2013. It was created for the brand: Fédération des producteurs de lait du Québec, by ad agency: Cossette. This Outdoor medium campaign is related to the Non-Alcoholic Drinks industry and contains 4 media assets. It was submitted almost 9 years ago.

Credits

Advertising Agency: Cossette, Canada
Creatives: Steve Blanchet, Marjorie Lapointe-Aubert
Account Service team: Véronik Bastien, Martine Delagrave
Photography: Mathieu Lévesque / La Cavalerie

ADVERTISING

iStock Essentials

Cans of soft drink

Artist: celsopupo

iStock Signature

Variation of Infused Water with ...

Artist: GMVozd

iStock Signature

Fizz

Artist: pjohnson1

iStock Essentials

Soft drink on wooden table and m...

Artist: champpixs

iStock Essentials

Macro closeup of iced tea or sod...

Artist: ablokhin

iStock Signature

Iced coke close up

Artist: brightstars

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.