The ads will be displayed at certain times on vertical displays, in bus shelters, in street column format and as “lumiquais” (backlit panels in metro stations) in major markets across Quebec. The media strategy is based on the fact that with the exception of the vertical format, the sites will be backlit, maximizing the concept and its visual effect.
Media Planning: Catherine Charpentier / touché!
This professional campaign titled 'Carrots, Mushrooms, Croissant, Lobster' was published in Canada in May, 2013. It was created for the brand: Fédération des producteurs de lait du Québec, by ad agency: Cossette. This Outdoor medium campaign is related to the Non-Alcoholic Drinks industry and contains 4 media assets. It was submitted almost 9 years ago.
Advertising Agency: Cossette, Canada
Creatives: Steve Blanchet, Marjorie Lapointe-Aubert
Account Service team: Véronik Bastien, Martine Delagrave
Photography: Mathieu Lévesque / La Cavalerie