Caring to death
Agency: Weatherheads Advertising Group
Description
Many people fear sharing a cancer diagnosis because of what usually comes next; not the illness, but how they’re suddenly treated…as if they’re already dying.
They are exposed to a kind of death-by-overreaction.
Excessive pity, constant “are you okay?”, over-pampering, hovering, which emotionally suffocates the person and strips them of normal life.
For World Cancer Day, the idea is to show how good intentions can still cause harm and that care without understanding can take more than it gives.
This professional campaign titled 'Caring to death' was published in Nigeria in February, 2026. It was created by ad agency: Weatherheads Advertising Group. This Print medium campaign is related to the Health industry and contains 3 media assets. It was submitted 21 minutes ago.
Credits
Advertising Agency: Weatherheads Advertising Group
Chief Executive Officer: Abiodun Iderawumi
Executive Creative Director: Jesujoba Popoola
Art Directors: Paul Omiwole
Copywriters: Ositadinma Ramsey Umeh
Account Managers: Elizabeth Lawal. Mojisola Oluwa-matesun