Care Wildly is the first ever brand campaign from Europe's largest direct to consumer florist Bloom & Wild. It's also the first campaign from Other - the latest addition to the Mother family of independent creative agencies. Care Wildly is a bold move for the online florist - it rejects category cliches that see care and gifting as something passive, instead focusing on the bravery and strength behind every act of caring wildly. For this reason the campaign focuses on the sender, rather than the receiver of the flowers in a move away from traditional campaigns in this space.
This professional campaign titled 'Care Wildly' was published in United Kingdom in October, 2020. It was created for the brand: Bloom & Wild, by ad agency: Mother. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted almost 3 years ago by Mr: Luke Pearson of Other.
Advertising Agency: Other, London, United Kingdom of Great Britain and Northern Ireland