XXL carwash has a carwash-lane that uses brushes made of non-synthetic, textile cloth. Therefore cars get a label ‘sticking out’ like they sometimes do out of the collar of one’s clothes. The label on the car is informing it’s owner how to take care of their car. The washing label is a voucher, which gives car-owners 50% discount on all washing programs during a three-week period.
Concept: Arthur ‘T Mannetje, Peter Halma, Sophie Lever.
This professional campaign titled 'Care Labels' was published in Netherlands in November, 2009. It was created for the brand: XXL Carwash, by ad agency: Houdini. This Ambient medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted almost 13 years ago.
Advertising Agency: Houdini, Amsterdam, The Netherlands
Creative Directors: Boris Peters, Wilbert Leering
Art Directors / Copywriters: Arthur ‘T Mannetje, Peter Halma