Cards For All is a card collection made to reflect all kinds of love and all kinds of relationships. The pilot project consists of 31 cards designed to enable more people to share their love, regardless of language, gender identity or sexual orientation, and to include more diversity of relationship styles, especially in the age of online dating. All proceeds from the cards are being donated to United Way community initiatives in Western Canada, where they’re helping to build vibrant, inclusive neighbourhoods.
This professional campaign titled '#CardsForAll' was published in Canada in February, 2020. It was created for the brand: London Drugs, by ad agency: Rethink. This Direct medium campaign is related to the Health and Pharmaceutical industries and contains 8 media assets. It was submitted over 2 years ago.
Advertising Agency: Rethink, Canada