Description
The DVLA has launched a new campaign to combat untaxed vehicles. The campaign reminds motorists to pay their car tax with the strapline ‘tax it or lose it’. The activity created by Y&R London targets ‘chancers’ who avoid paying their car tax.
This professional campaign titled 'Car Tax' was published in United Kingdom in November, 2017. It was created for the brand: DVLA, by ad agency: Y&R. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 7 years ago.
Credits
Advertising Agency: Y&R, London, UK
Producer: Charlotte Davis
Creative: George Robb
Business Director: Anna Crabtree
Account Executive: Laura Moon
Production Company: Vue
Photographer: Garry Simpson
Agent: Cathy Bennett
Producer: Rob Murray
Editing House / Post-Production Company / Sound House: GPS
Editor: Joe McNally
Producer: Alex Plantin
Artist: Carmel Said
