Capital FM

Capital Breakfast

Agency: Lucky Generals


Conceived by agency Lucky Generals, the spot was brought to life in a unique production partnership between Lord Danger and Hungry Man UK. With Diva at the helm, Capital Breakfast is reimagined as a cereal, with Roman Kemp, Vick Hope and Sonny Jay taking the viewer through their extraordinary world, packed with some of the world’s biggest hit music stars. Little Mix glides through a multi-colored sky on a magical spoon, Liam Payne chases the Breakfast hosts riding a giant toy dinosaur, and Anne-Marie surfs through breakfast cereal on a jet-ski dodging Cheryl, Shawn Mendes and Halsey in her path.

This professional campaign titled 'Capital Breakfast' was published in United Kingdom in April, 2019. It was created for the brand: Capital FM, by ad agency: Lucky Generals. This Film medium campaign is related to the Media and Music industries and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: Lucky Generals, UK
Co-Production: Lord Danger, Hungry Man
Producers: Josh Shadid / Lord Danger, Dave Frost / Hungry Man
EP: Matt Buels / Hungry Man, Josh Shadid
Director: Mike Diva
Post Production: Post.Lord
Post Producer: Shyam S. Sengupta
Post Supervisor: Robin Phillips
Post Coordinator: Marissa Alanis
Lead 3D Animator/Artist: Calvin Serrano
3D Artist: Ethan Chancer
3D Artist: Peter France
3D Artist: Vincent Viriot / H+ Creative
3D Artist: Olav Bergsvik
Compositors: Josh Johnson, Ethan Chancer
2D Art Director: Jenny Goldberg
2D Artists: Ed Skudder, Lynn Wang, Vincent Viriot
Fluid Simulation Artist: Yang Wu
Rotoscope Artist: Aaron Nelson-Purcell
Editor: Dan Packer
Music Composition: David Dahlquist, Mike Diva
Sound Designer: Kevin Senzaki
Color: Quinn Alvarez / Apache Color
Audio Production: Ashley Bard / Global Media & Entertainment group


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