Description
Red Bull’s iconic claim “Gives You Wings” has been said a million times.
The challenge was to show it differently, not by adding, but by reducing.
From afar, the billboard forms the unmistakable silhouette of wings.
Up close, the detail reveals they are built entirely from Red Bull cans.
A concept designed for outdoor media, where distance changes perception.
Two levels of discovery: shape first, detail second.
This student campaign titled 'cans as wings' was published in Croatia in October, 2025. It was created for the brand: Red Bull, by ad school: Inkubator ideja. This OOH Outdoor medium campaign is related to the Drinks (Non Alcoholic) industry and contains 3 media assets. It was submitted 2 months ago.
Credits
Advertising Agency: Inkubator ideja (Independent), Zagreb, Croatia
Creative Director: Antonio Tepić
Copywriter: Antonio Tepić
Art Director: Antonio Tepić
Designer: Antonio Tepić
