On February 14, the city of Rio de Janeiro received an unprecedented activation for surfing fans: the world's first surfboard sharing service. The idea was developed using the sharing economy concept, guaranteeing the inclusion and experience of all people in this modality, regardless of skill level. Created by the Brazilian advertising agency DPZ&T, the itinerant action, a partnership between Red Bull and Grin, will cover 4 different beaches until March 8: Arpoador, Barra da Tijuca, Ipanema and Leblon. After Brazil has won 4 of the last 6 WSL championships, the idea is to make this sport more democratic and give wiiings to future new talents in the country. To rent one Red Bull surfboard is simple, as the system is the same used to unlock bikes and shared cars in the world. Just download the Grin app, scan the QR Code on the lockers and start catching waves. The value is 5.00 BRL (1.16 USD) for 20 minutes of use.
This professional campaign titled 'Sharing Boards' was published in Brazil in February, 2020. It was created for the brand: Red Bull, by ad agency: DPZ&T. This Ambient medium campaign is related to the Non-Alcoholic Drinks, Recreation, Leisure, and Sports industries and contains 2 media assets. It was submitted over 2 years ago.
Advertising Agency: DPZ&T, São Paulo, Brazil