ADVERTISING

Sberbank

Candymat

Agency: Deluxe Interactive

Description

The world’s first children's AСM (automatic candy machine) with educational games and sweets as prizes. The older the child the harder the game. In order to start the game children get the special plastic card from consultant and insert it into the card slot - just like in an ordinary ATM. After age specification a cheerful cartoon Dragon character appears on the screen display. He asks the child to help him solve different tasks, praise kid for correct answers and gives sweets.

This professional campaign titled 'Candymat' was published in Russia in February, 2015. It was created for the brand: Sberbank, by ad agency: Deluxe Interactive. This Ambient medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 8 years ago.

Credits

Advertising Agency: Deluxe Interactive, Moscow, Russia
Creative Directors: George Pavlenishvili, Alex Ermolaev
Art Director: Ivan Stepanov
Junior Art Director: Boris Karakaev
Designers: Dmitry Gelishvili, Anna Roslyakova
Production directors: Igor Kholopov, Yuri Gorsky
Project manager: Dmitry Kochiev

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