For Our Children Foundation

Can't Wait For Christmas

Agency: the Smarts


On the first summer day - June 22 - we set up a bunch of kids singing "Jingle Bells" in the heart of the city. The people passing by were surprised, amazed and started to shoot videos and share on Facebook that strange event. With big smiles on their faces. Happy. Cheerful. Because Christmas always opens their hearts... Truth is - most of the donations for children are made during Christmas. But the kids in need cannot wait for Christmas... So how about becoming a regular donor today?

This professional campaign titled 'Can't Wait For Christmas' was published in Bulgaria in August, 2017. It was created for the brand: For Our Children Foundation, by ad agency: the Smarts. This Experiential medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 7 years ago.


Advertising Agency: the Smarts, Sofia, Bulgaria
Creative Directors: Radoslav Bimbalov, Bogdan Russev
Head of Art: Pavlina Boneva
Art Director: Iva Konstantinova
Designers: Olga Stoycheva, Sofia Altova
Copywriter: Vesselin Trandov
Account Director: Plamena Pavlova
Director: Martin Iliev
Production: SHOOT!
Executive Producers: Billiana Vassilieva, Maria Panayotova
Post Production: Stefan Shivachev, Boris Andreev
Sound: SoundProject Studio
DOP: Alexander StanishevAnton Ognyanov, Dimitar Nedelchev-Susela, Elena Nikolaeva, Kaloyan Ignatov
Scenography: Andrea Popova
Styling: Eka Bichinashvili


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.