Le Pignon Bleu

Can't Afford To Say Yes

Agency: Galerie Studio


With 1 in 4 children facing food insecurity in 2023 in Quebec City, Le Pignon Bleu experiences an unprecedented demand, emphasizing the urgency of the cause. Galerie Studio's voluntary contribution underscores a collective commitment to raising awareness.

« Can’t Afford To Say Yes » a touching video by Galerie Studio for Le Pignon Bleu, illuminates the harsh reality of food insecurity in Quebec. Directed by Marc-Alexandre Dulude, the film depicts a child's innocent attempt to fill a grocery basket, revealing the heart-wrenching struggle of parents unable to afford even basic necessities.

Viewers are urged to support Le Pignon Bleu's mission by donating at and sharing the campaign to make a meaningful impact.

This professional campaign titled 'Can't Afford To Say Yes' was published in Canada in December, 2023. It was created for the brand: Le Pignon Bleu, by ad agency: Galerie Studio. This Film medium campaign is related to the Health industry and contains 1 media asset. It was submitted 4 months ago.


Production Company: Galerie Studio, Quebec, Canada
Copywriters: Béatrice Lachance and Marc-Alexandre Dulude
Director: Marc-Alexandre Dulude
Director of Photography: Marc-André Bilodeau
Producer: Simone Noël
Production Coordinator: Molly Labrecque
First Assistant Camera: David Paré
Grip: Marc-Antoine Legault
Editor: Nicolas Morin
Sound Mix: Dominic Bolduc
Actors: Marie-Josée Cantin and Jules Simard
Rental House: MELS Studios Quebec


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