Can Someone Find My Friends

Afghan artist and activist Sonita Alizadeh unveils the music video for her latest track, "Can Someone Find My Friends."
Born from a collaborative choir launched on TikTok, "Donate Your Voice" transforms public participation into a movement: lend one's voice, amplify the message, and support, alongside UNICEF, Afghan women who have been silenced, while calling for the recognition of gender apartheid as a crime against humanity.
In Afghanistan, 21 million of women and girls have been silenced. Since 2024, they have been legally forbidden from speaking, singing, or laughing in public. In the face of this injustice, Sonita Alizadeh launched an unprecedented call for "voice donations," to which hundreds of citizens worldwide have responded.
Her new track is produced by John Foyle, known for his work with FKA Twigs, Jeanne Added, and Ibeyi. He has mixed these hundreds of voices shared across social media into a collaborative choir. You can discover this track for the first time, along with the faces behind the voices, in a newly released music video.

A manifesto music video supported and produced by Publicis Conseil to bring visibility to those being erased.
Available on YouTube since April 9, the music video for "Can Someone Find My Friends" was directed by Jean-Charles Charavin. Charavin is renowned for his work on projects such as Invisible (NTO) and La Cause (Grand Corps Malade), which earned around fifteen international awards.
The film starts with Sonita's personal pictures, taken during her childhood in Afghanistan. They reconstruct a classroom where the artist confronts memories of missing friends, victims of forced marriage, violence, or femicide. This deeply personal sense of isolation gradually shifts into a message of hope: citizens from around the world lend their faces and voices to form a choir, collectively carrying forward the fight of Sonita and Afghan women.

When creativity becomes a lever for tangible impact
Conceived as both an artistic and activist work, “Donate Your Voice” transforms a creative gesture into concrete impact: mobilizing donations for UNICEF programs in Afghanistan and advocating for the recognition of gender apartheid as a crime against humanity.
« All over the world, as in Afghanistan, millions of women are silenced by the laws of their countries. If you live in a country with freedom of expression, you can use your voice for those who cannot. This is the beginning of the resistance. Hundreds of people have already donated theirs by joining the choir of my song. Today, I pay tribute to them in my music video. » - Sonita Alizadeh

Collective mobilization driven by creativity
The initiative is the result of a collective mobilization by Publicis Conseil, along with Prodigious, Publicis Media, and Publicis Consultants - working alongside the Leo creative network. From strategic design to production, the entire project was conceived and executed collaboratively, including filming at Studio 61.
« Putting our creative strength at the service of such an essential cause is part of our responsibility. Born from our meeting with Sonita Alizadeh at the 2025 Cannes Lions International Festival of Creativity, this campaign illustrates what we can achieve when creativity and conviction unite. » - Marco Venturelli, Global CCO/CEO Leo - CCO Publicis Groupe France - CEO/CCO Publicis Conseil

Turning social media engagement into on-the-ground action
The track and its music video direct viewers to the UNICEF platform to transform online engagement into concrete action. All funds raised will be fully donated to UNICEF's programs. Having been present in Afghanistan for nearly 80 years, UNICEF will use these resources to support its ongoing initiatives for young girls.
This initiative aims to be as collective as possible. Everyone can contribute in their own way: by donating their voice to the choir, sharing the music video to amplify the message, or making a donation to UNICEF: https://help.unicef.org/donate-your-voice-sonita

A campaign supported by the AXA Fund for Human Progress
This initiative is supported by the AXA Fund for Human Progress, which focuses on improving the conditions of women and defending their rights worldwide as one of its core pillars.
At AXA, protecting women from the many risks to which they are over exposed has been close to our hearts for many years. We take a global approach, for example, by providing rehousing for victims of domestic violence, offering insurance products tailored to their specific needs, or supporting projects like Sonita's through the AXA Fund for Human Progress. Her initiative helps bring the cause of women's rights across the globe. » - Ulrike Decoene, AXA Group Chief Communications, Brand & Sustainability Officer