Can an ice factory have a fun, contemporary and memorable communication style?

Yes - and Mete Gelo proves it.

At LV, we were responsible for Mete Gelo’s branding and repositioning, transforming a traditional category into a brand with attitude, its own voice, and a striking presence.
The challenge was to elevate a product often seen as purely functional and invisible into a lifestyle element, with a strong identity and instant recognition.
We created a memorable brand that gives personality to ice and places it on a new level: cooler, more expressive, and closer to the consumer. A brand that isn’t afraid to play, to stand out, and to take up space.
Beyond the branding work, we developed Mete Gelo’s entire digital communication, creating social media content that reinforces this irreverent, modern and confident positioning. The language is direct, visually impactful, and designed to make the brand stand out in an oversaturated feed.
Mete Gelo is proof that even the simplest product can become extraordinary when strategy, creativity and courage come together.