Campaign on Cleft Awareness Month

Smile Train's Empowering Campaign Celebrates Beauty and Inclusivity on National Lipstick Day and Cleft Awareness Month

National Lipstick Day, celebrated every 29th of July, is not just a celebration of a cosmetic product, but also the confidence and strength it symbolizes. July is also National Cleft Awareness Month. Smile Train, world’s largest cleft charity, saw this as an opportunity to spark meaningful conversations surrounding the importance of inclusivity and representation for individuals with cleft.

The campaign, conceptualized and executed by Tonic Worldwide for Smile Train India, is centered around the story of four beautiful women with cleft. These women have lived with apprehensions all their lives and have worn a bright lip color for the first time in their lives during the shoot of this campaign. Not just these four women, but most people born with cleft, live with apprehensions when it comes to embracing their beauty. Overall, the initiative showcases the transformative power of confidence and self-acceptance, underlining the significance of celebrating diversity and embracing every individual's unique beauty.